How to Compete for Patients in the Digital Age
A Guide for Chief Marketing Officers, to create a sound digital strategy. In a 2017 survey of healthcare consumers across the U.S. from a representative range...
Key Takeaways for Enterprise Leaders
Actionable strategies verified against enterprise industry benchmarks and real-world rollouts.
Statistical evidence and market data to support executive budgeting and strategic alignment.
Executive Abstract
Peer ReviewedIn a 2017 survey of healthcare consumers across the U.S. from a representative range of demographic groups, we found that 88% of consumers begin their search for healthcare providers online. Consumers rely on search engines and review sites to steer their decisions about where to go for care.
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